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Why Choose
Sea Breeze?

Since 1925, Sea Breeze rents, installs & repairs bag-in-box beverage dispensing equipment/bar guns, ice makers & commercial dishwashers. Sea Breeze provides prompt, professional emergency repair service 365 days/year. Sea Breeze manufactures and delivers sodas, juices, teas & cocktail mixers to restaurants, bars, clubs, assisted living facilities, and catering halls in New Jersey & New York. 

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Who We Serve

Healthcare Facilities, Catering Halls, Camps, Restaurants, and Nightlife such as bars and clubs are just a few of the locations we provide our premium beverages.

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Green Initiative

Our 3-gallon bag-in-box will create 384 12oz drinks with ice and minimal packaging. Compare that to 16 cases (12, 12oz cans) of soda! All the aluminum waste and extra packaging eliminated! ​

The minimal packaging costs of our products add up to real savings for you: consider all the extra cost of the aluminum cans and bottles! Plus shipping, storage, refrigeration, handling, and disposal.

We recycle over 95% of the waste leaving our production facility, including corrugated, paper, plastic & metal.

Sea Breeze Eco Friendly Products
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Sea Breeze History

In 1916, Barnet Sanders left Poland and came to the United States to create a new life for himself, his wife Millie and his young sons Jack and Murray. Barnet was a seltzer man by trade and that was his plan for life in America. He expected to stay with relatives.  The family arrived during a terrible snowstorm. The last address they had for their American relatives was in Paterson, New Jersey.


Barnet and his family traveled from Ellis Island to Paterson, only to discover that their relatives had moved to the New York Catskills. Undeterred, the Sanders family took a horse and trotted through the snow, and kept on going until they reached the Catskills. There, Barnet set up shop in a barn to make seltzer, but he soon realized there was not enough seltzer drinkers in the Catskills for him to make a living and returned to Paterson to pursue his American dream.

In 1925, Barnet started the Service Fruit Flavor Manufacturing Company, a business that both bottled seltzer as well as created flavored syrups for seltzer and water. After making and bottling the beverages, Barnet would transport them to his customers’ homes and businesses. To satisfy all those thirsty people, he carried glass bottles of seltzer and syrup on his shoulders, up and down many flights of steps. He worked hard. Business was so good that eventually, he was able to hire workers.

Barnet’s son, Jack, followed in his father’s footsteps, adding more American innovations. Jack created the “Sea Breeze” brand name to sound more refreshing. The business kept expanding and outgrew three factories.

In 1984, Jack’s son, Steve, moved Sea Breeze to 441 Main Road in Towaco, New Jersey. In 2005, Steve’s son Josh joined the business as a 4th generation family member.


Sea Breeze has grown far beyond the wildest dreams of one immigrant seltzer man, but it has never strayed far from its roots. Quality, service, and integrity are the hallmarks of this successful multi-generational family business.

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Anthony Wtulich

"We've been with Sea Breeze for 13+ years and couldn't be happier. Things have always arrived on time, you've worked with us in regards to payments, and always provided fantastic service all around."

Customer Reviews

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Trade Organization

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